The 37th annual 2015 SHOT Show starts today and runs until January 23.
Who’s ready for the 2015 SHOT Show?
The entire shooting, hunting and outdoor industry, that’s who. Though the four-day event in Las Vegas, Nevada is not open to the public, there’s never as much news, announcements, and big stories flowing through the guns and ammo world as there is during the show.
Put on by the National Shooting Sports foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industry, the SHOT Show is the largest trade show of its kind, and attracts folks from all 50 states, plus more than 100 foreign countries.
Some 60,000 attendees, mostly industry professionals including manufacturers, wholesalers, retailers, shooting range operators, outdoor media and representatives from wildlife conservation groups, will crowd the booths at the Sands Expo Center to see the latest and greatest unveilings and showcases from the top brands in the world. Everyone from Remington to TrackingPoint, and from Realtree to Benelli will be eager to give their products the spotlight.
At the show, 12.5 miles of aisles will highlight a wide range of products, including firearms, ammunition, gun safes, locks and cases, optics, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement equipment, hearing and eye protection, treestands, scents and lures, cutlery, GPS systems, holsters, apparel, leather goods, game calls and decoys. The accumulative area of show floor takes up 630,000 net square feet of space.
“Our industry continues to see new and different customers embrace firearms ownership and the shooting sports,” said NSSF President and CEO Steve Sanetti. “New gun owners-someone who has purchased their first firearm in the last five years-represent about a quarter of the total, and they are younger, female, urban/suburban-based and from many ethnic backgrounds.
“These new participants,” added Sanetti, “are altering people’s perceptions of who firearm owners are and what they look like. It’s very gratifying to see the broad-based appeal of our sports and culture. As an industry, we are determined not only to provide people with excellent gear to enjoy recreational shooting but also to deter legislation intended to burden law-abiding gun owners and provide appropriate safety and educational materials to help deter unauthorized access to firearms.”
The first evening of the show includes the State of the Industry Dinner, where headlining entertainer Bill Engvall will speak to the 2,000 people in the audience. Professional development is also a focus of the show, with the SHOT Show University providing seminars and presentations that can help a variety of business owners and professionals learn more about optimizing their efforts.